Tag: Strategic fashion partnerships

The CEO’s Honesty Reveals Forever 21’s Strategic Comeback: Exciting Online Collaboration

Jan 16, 2024

—

by

Reia Leen Delantar

in Finance

In a recent IRC presentation, Authentic CEO Jamie Salter said that buying Forever 21 was a mistake. Salter called the 2020 purchase of Forever 21 by Authentic Brands Group, Simon, and Brookfield “probably the biggest mistake I made,” according to Retail Dive. Salter said a partnership with Shein helped fix this mistake. Shein and Forever…