Tag: Shein and Forever 21 partnership

In a recent IRC presentation, Authentic CEO Jamie Salter said that buying Forever 21 was a mistake. Salter called the 2020 purchase of Forever 21 by Authentic Brands Group, Simon, and Brookfield “probably the biggest mistake I made,” according to Retail Dive. Salter said a partnership with Shein helped fix this mistake. Shein and Forever…