Just the Cheese is a simple and delightful snack made entirely of Wisconsin cheese. The trademark mix of the Just the Cheese snack is meant to mimic the crispy ends of grilled cheese sandwiches and is hand-shredded, crumbled, and baked at a family-owned Wisconsin cheese factory.
The Just the Cheese snack was designed for David Scharfman by Scharfman’s father, a Wisconsin cheesemaker.
Just the Cheese was founded by whom?
Specialty Cheese Producer, a Wisconsin-based cheese firm, was founded in 1991 by the Scharfman family. David’s father invented the snacks, and the company’s products have been successfully sold for decades. They were extremely popular during the Atkins Diet’s heyday. David says he believes the brand has “faded away” since he relocated to the east coast to work as a consultant. He and his wife went to the supermarket and bought a baked cheese snack one day in 2017.
David’s favorite product was Just the Cheese, so he contacted his father to inquire about the possibility of restarting the business. He and his wife renamed the company after returning to Wisconsin. Just the Cheese is readily available in tens of thousands of establishments across the country. The snack selection includes bars and “minis,” which are smaller chips.
A 12-pack of bars costs $23.88 (two per pack) while a 16-pack of minis costs $18.99.
After Shark Tank, what became of Just the Cheese?
Despite failing to land a transaction after the pitch, this company is growing its retail distribution and is now accessible in nearly every major grocery chain, as well as on Amazon and at Target stores.
David contributes to the production of Slim-Fast Snack Crisps. As of December 2021, the company is still in business and grossing $4 million per year.
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Just the Cheese’s Competitors
Murray’s Cheese, 14th Street Pizza, Conti’s Sugar Mountain, and Baked are just a few of Just the Cheese’s main competitors.
Just the Cheese’s net worth
During and after the presentation, the company was valued at $10 million, and since then, sales have been strong, with annual revenue of $4 million in 2021. This indicates that the firm’s net value has increased.
Who Is Appropriate for Cheese Snacks?
Just the Cheese Snacks are an excellent choice for anyone looking for a new healthy and tasty snack. A cheese flavor that everyone in the family will enjoy is a sure bet. This company is dedicated to delivering a healthier option in the snack sector, which will appeal to people looking for gluten-free snacks.
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The best part about this snack is that it’s composed completely of organic ingredients, making it excellent for carb-conscious individuals. This is a fantastic alternative for those who are attempting to lose weight but don’t want to consume anything substantial.
Just the Cheese Snacks has made healthy eating possible, resulting in a massive increase in demand.
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