As the digital advertising business revived, Facebook parent Meta outperformed the market expectations for quarterly sales earnings last Wednesday.

Facebook parent Meta beat market prospects for quarterly earnings as the digital ad business revived

Facebook parent Meta informed the public of $7.8 billion profit on $32 billion in Facebook parent Meta revenue during the recently ended quarterly earnings, as the number of people using Facebook monthly increased to 3.03 billion.

We had a good quarter of Facebook parent Meta earnings, said Mark Zuckerberg, CEO of Facebook parent Meta.

Facebook parent Meta suffered last year due to the souring economic climate, which forced digital advertisers cut back on expenditure, and data privacy changes of Apple permitted users to block digital advertisements targeting the pillar of Facebook parent Meta.

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There’s a lot to feel great about when it comes to Facebook parent Meta right now

The share price of the Facebook parent Meta has had a stellar 2023, and the CEO said that this year would be the year of productivity.

In its earnings release, the Facebook parent Meta said that the number of digital advertisements on its various applications increased by 34%.

Facebook parent Meta saw good progress in bringing in profit from Reels, with the video played more than 200 billion times by Facebook parent Meta users daily across Facebook and Instagram.

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