Costco is bringing in the New Year with major changes for members. The membership card policy modification is particularly unpopular. Costco is trying a scheme where employees scan membership cards upon admission to keep non-members out. At the Issaquah, Washington store near corporate headquarters, customers must provide their membership ID at self-checkout.
Costco’s Sweeping Changes: Churro Controversy, Membership Crackdown, and 31 New Stores for Shopper Delight!
Costco’s CFO, Richard Galanti, said a small number of members exchange their cards with non-members, requiring repair. The store adds that membership cards are non-transferable and links the crackdown to self-service checkout. Galanti said the company targets middle-aged buyers who become prime customers between 40 and 55 for new membership sign-ups.
Costco’s food court is replacing its renowned churro, surprise shoppers. Shoppers are upset about the churro’s departure. The new $2.50 big chocolate chunk cookie has 750 calories. Customers on social media prefer the old churro to the new biscuit, with some calling for its return.
Fortunately, Costco will open 31 more shops in 2024, giving shoppers more shopping options. This growth reflects Costco’s dedication to expanding its reach and addressing demand for its products, up from 23 shops last year.
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New App Sparks Excitement Amid Membership Card Controversy and Bakery Delights!
A new Costco app will offer barcode scanning and online inventory lookup. These innovations may improve Costco members’ shopping experience, but their deployment timing is unknown.
Costco’s increased membership card checks have drawn criticism from shoppers despite these modifications. The new checking policy requires consumers to display their cards regularly, which frustrates some. Some shoppers have praised Costco for its three new pastry goods and called the store “on fire.”
Costco’s strategic changes in policy, food courts, expansion plans, and technology illustrate the retailer’s dynamic response to consumer needs, yet its loyal membership base has conflicting opinions.